Texas Travel Directory
The Lone Star Leg of the Pine-to-Palm Route
Welcome to Texas, a crucial link on the historic Pine-to-Palm route! This directory serves as your growing guide to the Jefferson Highway in Northeast Texas. Following the route from the Red River border, this segment connects the gateway cities of Denison, Bonham, and Greenville, and extends south toward the Gulf Coast and Louisiana.
Explore historic downtown squares, visit presidential and congressional historic sites, and discover the unique blend of cotton-boom history and modern Texan culture. From classic Art Deco performance venues to restored auto-era garages, find official visitor centers, historic auto-trail landmarks, museums, and key attractions here.
Texas Travel Directory Map
A work in progress, this Texas Travel Directory Map displays the Jefferson Highway corridor. Use the interactive pins to locate our featured listings, including Visitor Bureaus, historic lodgings, restaurants, attractions and activities, and other businesses that welcome travelers along the route.
Attractions & Experiences
Discover the best natural, historical, and unique experiences to add to your Jefferson Highway journey through Texas.
Greenville Municipal Auditorium
Built in 1939 as a landmark PWA project, this wonderfully preserved Art Deco performance venue has hosted stars from Elvis Presley to the Dallas Symphony Orchestra. The GMA remains a major regional cultural destination, hosting concerts, plays, and community events year-round.
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Address: 2821 Washington St., Greenville, TX 75401
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Phone: (903) 457-3126
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Website: https://showtimeatthegma.com/
Audie Murphy/American Cotton Museum
A major attraction that honors Hunt County native and WWII's most decorated soldier, Audie Murphy, alongside extensive exhibits on the region's history as a global cotton hub. The museum grounds include the historic Ende-Gillard House.
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Address: 600 I-30 East, Greenville, TX 75401
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Phone: (903) 450-4502
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Website: https://cottonmuseum.com/
Eisenhower Birthplace State Historic Site
The birthplace of President Dwight D. Eisenhower is a must-see landmark located right off the historic Jefferson Highway route, offering a glimpse into the life of the 34th U.S. President.
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Address: 609 S. Lamar Ave., Denison, TX 75021
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Phone: (903) 465-8908
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Website: https://thc.texas.gov/historic-sites/eisenhower-birthplace
Harrison County Historical Museum
Located in the historic county jail, this museum offers exhibits covering regional history, the Civil War, and the area's rich railroad heritage, which was instrumental in the establishment of auto trails like the Jefferson Highway.
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Address: 1 Peter Whetstone Square, Marshall, TX 75670
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Phone: 903-935-8417 Ext. 1
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Website: https://harrisoncountymuseum.org/
Sam Rayburn House State Historic Site & Museum
Explore the modest 1916 home and the separate museum/library of Sam Rayburn, the longest-serving Speaker of the U.S. House of Representatives.
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Address: 890 W. State Hwy 56, Bonham, TX 75418
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Phone: 903-583-5558
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Website: https://thc.texas.gov/historic-sites/sam-rayburn-house
Lodging Destinations
Find the perfect place to stay and plan your Texas Jefferson Highway adventure with these lodging destinations.
This modern lodging destination offers travelers suites with complimentary breakfast, an indoor pool, and quick access to I-30 and the historic downtown area.
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Address: 2005 Center Point Lane, Greenville, TX 75402
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Phone: (903) 259-6343
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Website: https://www.choicehotels.com/texas/greenville/comfort-suites-hotels/txb47
Shops & Services
Find antique malls, local shops and boutiques, and vital services for your Texas auto-trail adventure.
United Motors Garage
This historic garage, which was one of Bonham's original auto-trail service stations, specializes in the full restoration and individual servicing of all makes of antique automobiles, as well as the sale of antique Buick parts and cars.
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Address: 301 N. Center St./300-304 N. Main St., Bonham, TX 75418
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Phone: (903) 436-2851
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Email: pphillips922@gmail.com
Visitor Centers & Tourism Information
Plan the Texas portion of your Jefferson Highway adventure with these travel and tourism organizations.
Greenville Tourism is the official Convention and Visitors Bureau for Greenville, a key intersection point for both the Jefferson Highway and the historic Bankhead Highway (US 67). The offices are located in the Municipal Building. Click here for more...
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Address: 2821 Washington St., Greenville, TX 75401)
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Phone: (903) 457-3100
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Website: http://travelgreenvilletx.com/
Bonham Visitor & Information Center
Bonham was the first city in Texas to mark the historic Jefferson Highway route.
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Address: 327 N. Main St., Bonham, TX 75418
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Phone: (903) 583-9830
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Website: https://www.cityofbonham.org/257/Bonham-Visitor-Information-Center
Discover Denison Visitor Center
The official tourism resource for Denison, an original "Cardinal Point" on the Jefferson Highway.
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Address: 321 W Main St, Denison, TX 75020
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Phone: (903) 465-4263
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Website: https://discoverdenison.com/
Visit Marshall Texas
The official tourism organization for this highly historic East Texas city, offering deep insights into the region's Piney Woods heritage and stunning preserved architecture.
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Address: 110 S. Bolivar St., Marshall, TX 75670
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Phone: (903) 934-7901
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Website: https://visitmarshalltexas.com/